About us
Who We Are
First Alliance Group companies are licensed fiduciary and independent advisory firms operating out of Zurich and Hong Kong. With sophisticated planning, advice, and management services, we offer the benefit of a truly global reach with the individualized relationships only a partner-owned boutique firm can offer.
Our multi-lingual team has a diverse professional and cultural background, spanning across the legal, private banking, investment banking, private equity, and fiduciary landscape, with decades of professional experience in Europe, US, Latin America, and Asia.
Our capabilities and intellectual curiosity allow us to solve our client’s complex problems in multiple domains with reliability, flexibility, and agility.
In a world where the velocity of change is ever increasing, we can confidently help our clients navigate a landscape of technological and regulatory disruptions that are fundamentally impacting the way wealth is managed and preserved.
Our core values:
We always position ourselves in our client's best interest, and take great care to avoid any possible conflicts of interest. We have no formal ties to any bank or other financial institutions and abstain from offering asset management in order to provide our clients with the best possible financial advice.
Integrity is not just a matter of professional ethics, but also of personal honor. Our team embodies this as the sum of each individual’s principle. The values which we apply to every client relationship are true to our philosophy of delivering superior results in with the utmost ethical manner.
The cases we work on are as different as the people behind them. But the ensuing complexity also calls for a healthy dose of pragmatism. This is why we address each situation with an unique approach, offering personal, innovative, tailor-made solutions focused on the needs and goals of each of our clients.